If you haven’t seen the large number of celebrities rolling in these huge orange boxes, then you must be living under a rock. This weekend Beyoncé released her Ivy Park x Adidas collection PR packages to the biggest celebrities in Hollywood!
We have been waiting for the collection to drop since the Queen, dropped some sneak pictures of the upcoming line last April!
After releasing those photos on her Instagram, there was little information about the line and the conversation ended until a couple weeks ago.
You’re probably wondering what happened to B’s original Ivy Park line that came out in 2016. It was reported that Beyoncé pulled the Ivy Park line from Topshop due to sexual harassment allegations directed towards Topshop owner Sir Philip Green.
Of course, whatever Beyoncé does she does it well. He deal between Beyoncé and Adidas will make Beyoncé the first African-American woman to be a complete owner of an athletic brand. It is also said that Beyoncé’s collaboration line will surpass Kayne West’s Yeezy collection. The Yeezy collection, launched in 2015, has made over 1.5 billion dollars in 2019 alone.
“It’s a dream come true to re-launch IVY PARK as the sole owner,” Beyoncé said.
Many celebrities including, Kelly Rowland, Missy Elliot, and Janelle Monáe, all took to Instagram to record their arrival of the PR packages. The boxes were filled with Ivy Park shoes, socks, pants, hoodies, and jackets.
The Ivy Park x Adidas collaboration collection will be dropping on January 18th, 2020. The line will range from $25-$250 in prices. The athleisure collection will include body suits, joggers, sweat suits, various sneakers including; Ultra Boost, Nite Jogger, and Sambarose.
If you didn’t see your orange box sitting on your front porch, you can pick up some of the collection items at Adidas, Nordstrom, Blooming Dales, Finish Line, and Footlocker.
